This updated identity and project management process allowed campaigns to be ready to go live three weeks earlier than the previous workflow.AG LEGO operates LEGO retail stores across Australia and New Zealand in partnership with The LEGO Group.Their problem was that their campaigns were often ready to schedule only a week before their go live (leaving little time for other departments). Working with team leaders, I introduced an updated identity and project management software.Now they were ready a month before.SCOPEIdentity, Print, Digital, Social Media, Web, OOH, MotionTEAMMarketing; AG LEGOEach layout serves to confidently showcase the LEGO set to create aspiration.Old layouts were adapted to retain customer recognition, while being standardised for quick excecution and approval.Utilising the global brand identities imagery, colours and typography, AG LEGO specific elements were also introduced. Namely imagery popping out of "built" holding shapes to draw attention, plus odd angles and brick patterns that add some fun (it’s raining LEGO!).Angles of the text were based off brick alignmentsAdditionally, a small scope, out-of-home campaign was also ran to spotlight the flagship stores “World’s Largest” status.The final art for the bus backs ended up highlighting facts about the store, but the multi-minifigure concept below felt too charming to not share (who doesnt like a talking hobby horse?).LEARNINGSConsistency is key when establishing a brands identity. Having simple, easily replicable elements allows a large brand to keep that consistency across scale and adapt to the multitude of mediums it can be found in.I found that a quick mockup is always helpful for getting everyone on the same page by visualising the assets context and its outcome.Next time I’d approach communicating changes differently. Instead of focusing on subjective aesthetics, get others on board with how the design choices work for the businesses goals.