A retailer of furniture, homewares and electronics, Domayne executes frequent advertising campaigns across multiple print and digital channels to keep them top of mind for customers.During my tenure at GP Advertising, I produced a variety of digital assets for Domayne campaigns that each built upon what was supplied.
Just some of these can be seen below.
Furniture catalogue EDM
Using the established EDM template, emails were briefed-in to promote the latest collections and its catalogue.Here I strove to design EDMs that built upon the brief, looking to reflect the tone of voice of the promoted catalogue. I added in pullouts ("Customise", "Did you know") to flesh out products and align the emails content with its catalogue.
Mother’s Day campaign
With a key visual established by the Creative Lead, I adapted its elements into an identity that featured across each of the required digital channels.By adding in elements of colourful, painterly illustrations, each channel was unified under the same joyful tone of voice.Category headerMREC web adEDMMobile banner web ad