Agency: The Gallery
Role: Graphic Designer
Senior: Lawrence Wilms
Overview
Top Ryde City is a shopping centre which has frequent seasonal campaigns that take the form of various activities located across the centre.
The Gallery was tasked to provide an identity for Top Ryde's 2019 Christmas campaign, and my role was to support the senior designer’s creative direction with the rollout of a total of 100+ assets across various channels.
Asset rollout
With such a large amount of activities, and therefore required assets,
I established a templated approach to the rollout. The provided copy was placed into a standardised layout of header and paragraph, keeping the tone of voice consistent and messaging on-brand.Hanging bannerRetail large screen This templated approach allowed the messaging to be easily adapted to other types of messaging such as lists and channels like bollard covers (both seen below). The approach also allowed for the assets to be delivered on deadline with no issues.Retail panel posterBollard coversA5 standup