Agency: The Gallery
Role: Graphic Designer
Senior: Lawrence Wilms
Overview
Birkenhead Point is an outlet shopping centre located in Drummoyne, housing a large selection of premium and local brands.
As a retainer client, The Gallery produced the 'Brand to Brand' campaign to showcase the outlet centres extensive range and prices. I was tasked with creating the key visuals and rollout for the latest burst.
Brand personalities
With the visual direction of flowers and plants pre-established and six pairs of brand chosen, I first defined the personalities of each of the selected brands.These personalities were used to inform the colour and imagery choices, such as a stable blue for the dependable business wear of Oxford, or ferns for the outdoor focused North Face.
Retail panel posters
Asset rollout
Once the six key visuals were approved, they were taken from their 30x40 inch print format and adapted to various digital channels such as paid web ads, social posts, website hero images and in-centre directory ads.Social adsWebsite carousel