My work AG LEGO GP Advertising Birkenhead Point Harvey Norman Domayne Top Ryde City About me
For fun

Harvey Norman
Paid Media, Motion, Web, UX/UI
Team: Digital
Role: Digital Designer
Designers: Lanqing Yang, Jamie Gahona
Developer: Jamie Gahona

Overview

Harvey Norman, a retailer of furniture, computers and electronics, was one of the sponsors of the 2024 Paris Olympic Games. Their Olympic Games campaign showcased eight brands that had signed partnerships with them at various levels of prominence. In line with the TVC creative direction, I established and oversaw the digital execution of the campaign across all digital channels and ad units.

Establishing direction

With eight brands showcased across a broad range of ad units, I established a master design for each ad unit, taking into consideration file size and ease of understanding. That was then shared with the other designers amongst the team. 
 We then took ownership of a few brands each, dividing and conquering a rollout of the following assets:
  • Paid Media (MREC, Leaderboard, Mobile Banner, Half Page, Billboard, Truskin, ScrollX and Sidepanels)
  • Website banners
  • Socials
  • EDMs
I then oversaw the execution of the rollout to make sure everything was consistent across all digital channels. 
Paid media homepage buyout
Social media carousel
Paid media ScrollX & mobile banner
Website homepage

Principal assets

In addition to the rollout, I designed some principal assets such as the Website homepage (seen above) and a landing page for the campaign.
 All of the brands and their products were to be featured on this landing page. After wireframing, I collaborated with the developer to create a basic prototype of the layout.    
Website landing page
 While the list of brands featured on the landing page were still being confirmed with stakeholders, the developer was able to start building the page since we had already created that prototype. This allowed us to eventually ship the page on time with no issues.