LG

For LG I designed various media for campaigns and new product initiatives. On retainer for LG Australia, Tonic The Agency supports them through a variety of design work. I was responsible for producing, to name a few, campaigns, interactive experiences, asset localisation and new product initiatives. For the LG Fit & Max new product initiative, I started by suppling a variety of key visual image composites for the Australian market. Revising to client feedback, we arrived at the final design, which was then rolled out across various touchpoints. SCOPE Campaign; Digital, Print, Social Media, Web TEAM Tonic The Agency For this promotion, the client was wanting a fun energy throughout the landing page. They ended up loving the final design. I was supplied with lifestyles and a basic pose sheet for the mascot, Max. To achieve that desired energy, I utilised a combo of AI and stock imagery to dot the page with 'Max' and add in fun flourishes throughout. 

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